Electronic commerce (widely known as e-commerce) has grown in an obvious way in recent years. Every year we need more and more of our electronic devices to make purchases of any kind, relying heavily on the Internet rather than in-person facilities. However, we would never have understood the true meaning of e-commerce were it not for the advent of SARS-CoV-2, known as "COVID-19."
E-commerce is a phenomenon that has existed in our country for several years. Despite its existence, few took advantage of it, since few understood its importance and the fundamental role it was going to play in the future. Only a truly massive event of great impact could change Mexico's underestimation of e-commerce. That event came in the form of COVID-19, the longest lasting pandemic since the 20th century.
The advent of a global health crisis resulted in a global quarantine. One billion people, worldwide, were forced to abandon their daily activities and stay at home. Consumers began this confinement cautiously, avoiding shopping as a result of an unexpected future. However, consumer behavior changed rapidly and online shopping began to increase exponentially.
Now, we are living in a real e-commerce boom. Consumers prefer to shop online thanks to COVID-19, and it seems that this thinking will continue for the foreseeable future. According to the third version of the study "Impact COVID-19 in online sales Mexico" by the Mexican Association of Online Sales ("AMVO"), the average number of daily unique visitors to e-commerce sites increased by 53% compared to the week before the quarantine. On the other hand, according to eMarketer in its study "Latin America Ecommerce 2020," the year 2020, as a result of the pandemic, will result in 2.2 million Mexicans buying something online for the first time. This makes Mexico the #1 country in Latin America in e-commerce sales growth, and #6 worldwide.
Clearly, the pandemic has pushed Mexicans to embrace more and more the digital world as a source for their purchases. Traditional face-to-face shopping is no longer as attractive as it used to be, and it will be difficult for shopping practices to return to what they used to be.
Today, staying competitive has a direct relationship to e-commerce interaction. Those who choose to leap at the opportunity will excel, while those who do not make changes will stagnate. Clearly 2020 will be one of the most disruptive years for our country's economy. However, e-commerce seems to be the hero that will help Mexican businesses overcome this challenge. All we will have to do is jump in, and rely on this new, growing and powerful technology. The question is: Are you ready?